Ready to Up Your Instagram Game?

Then let’s take it back to the basics.

You see, if you’re like most business owners, you’re always looking at what your competitors are doing. And there’s nothing wrong with that. In fact, you can find entire courses on how to research your competitors.

But what often happens is that people get so caught up in what their competition is doing that it derails them from actually making progress in growing their own account.

Their focus becomes more about creating content and posting every day, and less about what their business goals are and who they’re talking to.

I’m here to help you take it all the way back to step number one – creating a solid foundation for your Instagram account. You see, you can’t “level up” if you don’t know what to do at level 1. And I created my new course, “Instagram Strategy Guide Level 1: Goals,” so you can finally zero in on all the things you must do to be ready for the level up.

Clear, Unshakeable Answers

As you dive into the course, you’ll gain clear, unshakeable responses to some of the questions likely tripping you up right now such as:

  • Am I really using Instagram to grow my business or am I posting pointless stuff all day, every day?

  • Am I leveraging Instagram to achieve my business goals or am I allowing it to be a distraction?

  • Am I creating content for a targeted group of people or am I attempting to talk to everybody?

  • Am I watching my competitors crush it on Instagram while I sit in a pool of confusion?

  • Am I genuinely ready to stop doing “all the things” and execute a step-bystep strategy that shows me how to focus on those revenue-generating thingsquestion

Is This Course Right for You?

OK so by now, you’re likely wondering … is this course for me. And the answer is this:

YESSS! You see, whether you’re a business coach or an e-commerce brand that has been on Instagram for only 3 months, you need to discover how to reap the rewards of the Instagram goldmine of clients. And this course teaches you all the tips and tricks on how to do that.

The best part is, through tools and strategies I reveal, I take the confusion out of Instagram. So, no more posting aimlessly on Instagram. Here, you’ll find out how to make every post count (and translate into bottom-line-impacting results for your business).

Once you complete the “Instagram Strategy Guide Level 1: Goals,” you'll know exactly why you’re using Instagram, who you’re talking to, what your competition is doing, what your goals are, and how to go about achieving those goals.

PLUS, you’ll also know how to tie your business goals to your Instagram activity and measure them for success.

"I honestly didn't even know I should have goals for my Instagram and I definitely didn't know who I was creating content for. After taking this course, I have goals that I'm tracking each month plus I know exactly who my ideal follower is."

Jessica Hannah

What Will I Teach You?

In this course, I’ll teach you how to create a goal-based social media strategy that works. Each lesson includes videos, worksheets and the occasional quiz – all designed to ensure you walk away ready to take action and implement the strategies in real time without feeling overwhelmed, stressed or confused. You’ll get a deep understanding of:

  • How to create goals that you can track and measure, and learn how these goals fit into your overall sales funnel

  • Who your competitors are and how you stack up against them

  • Who your ideal followers are so you know who you’re creating content for

What Can You Expect?

The “Instagram Strategy Guide Level 1: Goals” course is self-paced so you can take your time and really think through your goals and who your target audience is. You’ll have lifetime access to this course so there’s no need to rush through the materials. And if I make any updates to the course materials, you’ll be the first to know! Now, here’s what’s waiting for you inside:

  • 9+ narrated presentation videos so you get the exact guidance you need to turn Instagram into a client-attracting machine

  • 18-page course workbook so you can easily devour the lessons and implement the strategies to grow your community of clients

  • 4 self-paced presentations allowing you to invest the time to learn and execute when it’s most convenient for you

  • 2 quick quizzes to test your understanding of the materials presented so you hit Instagram informed and ready to achieve results

Course Curriculum

  • 1

    Welcome to the Instagram Strategy Guide

  • 2

    Lesson 1: Setting Goals And Strategies That Make Sense

    • Instagram Goal Setting: What It's All About

    • Aligning Your Business Goals With Instagram Goals

    • How Your Goals Fit Into Your Sales Funnel

  • 3

    Lesson 2: Developing Benchmarks and S.M.A.R.T. Goals

    • How to Create Benchmarks for Your Instagram Goals

    • BONUS: How to find your Trended Benchmarks on Instagram

    • What Is a S.M.A.R.T. Goal?

    • Example of a S.M.A.R.T. Goal From Start to Finish

    • How to Use the S.M.A.R.T. Goals Worksheets

  • 4

    Lesson 3: Researching Your Competitors

    • Checking Out The Competition

    • Understanding the 3 Types of Competitors

    • Quiz Time!

    • How To Use The Competitor Research Worksheet

  • 5

    Lesson 4: Creating Your Ideal Followers

    • What Is An Ideal Follower and Why You Need to Define Them

    • Characteristics of an Ideal Follower

    • Characteristics of a Negative Persona/Follower

    • Quiz Time!

    • How To Use The Ideal Follower Templates and Worksheets

    • Strategy: How to Find Your Ideal Follower on Instagram

  • 6

    Next Steps...

    • Congrats! Here's what's next...

Here's the thing

IF you genuinely want to maximize the time you spend on Instagram and make every post, every comment and every engagement move you closer to achieving your business goals, then THIS is where you’ll discover how to do it. And with that said, the only thing left to do right now is stretch forth your fingers and proclaim …


  • How long do I have access to this course?

    You will always have access to this course plus any updates that I make. It is self-paced so take your time.

  • Is this beginner friendly?

    Absolutely! We're starting at the foundation! Even if you're advanced, if you don't have a strategy, this course is for you.

  • What about content creation?

    I'm glad you asked. That's the next step in your strategy and that course is coming soon!

  • Do you offer refunds?

    Nope. But here's why. I have literally taken months to create this course. I have thought through and researched every single step that it takes to have an effective Instagram strategy. Stick with me and we'll get through this strategy together - without the gimmicks.

Meet Your All-Results-No-Fluff Instagram Strategist

Listen, I have witnessed entrepreneurs go from hobby to hustle to whole business on Instagram, so I know it’s a valuable platform. The problem is business owners assume that Instagram “doesn’t work” for their brands when it reality they aren’t using it right. And, I’ve made it my entire mission to teach ambitious goal getters how to maximize Instagram. With 10 years of experience, a decade worth of hands-on research and a long list of clients who have wrangled in millions of impressions, you can undoubtedly trust me as your all-results-no-fluff Instagram strategist.

Ready to find out everything I know about promoting, marketing and selling your products and services on Instagram?

Start by clicking the button below: